The 2018 International B2B Marketing Awards shortlist has been announced and The Crocodile, with LSEG AIM, have been shortlisted in three heavyweight categories:
- Best Use of Content Marketing
- Best Customer Experience (CX) Initiative
- Best SME-Targeted Campaign
Jason Talbot, Managing Director says, “when planning any programme the hope is to create high-value moments across the whole customer journey capable of driving growth and relationships. I believe the three categories we have been shortlisted for is evidence that we have been successful in hitting this balance with the AIM campaign. The collective client and agency team continue to do a great job and this is great recognition of their effort and quality”.